PV Personalization Server 3 enables customization of layout, skin and content of web according to member's login.  Targeted campaigns and rules can thus be carried out appropriately.

To enhance the relationship with customers and increase their loyalty, companies try to tailor make the web including both content and appearance according to customers' preferences.  PV Personalization Server 3 enables management of customer relationships with easy-to-use interfaces that allow delivery of customized content and personalized appearance.  You can personalize the web content to fulfill customers' demands and carry a promotional message.

Individualized marketing by providing specialized and customized promotional and marketing campaigns through web site.

Enhance customer loyalty by providing personalized services to meet their critical demands.  The right content is delivered to the right person at the right time.

Integrate easily with different applications, platforms and systems.

Simplify portal management with an easy-to-use interface which allows users to personalize the content, look and feel of the portal according to their preferences.  This keeps consistent, reusable site architecture.

Behavior tracking optimizes the site for maximum customer acquisition, loyalty, and lifetime value.

Revenue generation by maximizing opportunities through personalization and targeted advertising, fee-based content, and value-added services such as e-mail alerts and PDA.

Save time and resources. Technical staff no longer have to invest time and resources into managing and enhancing the Web system.  Instead, they can focus on implementing new, revenue generating programs and other core business activities.

Sign-on and user authentication requires users to sign on once only for access to all authorized content.

Personalized end-user tools allow users to customize the layouts, skins and content of web themselves.  It provides customers with rich, personalized web experiences like managing their own profiles.

Tracking customers' behavior like downloads, "click-throughs", "add-tos" and removals from shopping cart.  Web surfing interests, buying patterns, reading habits, etc can thus be tracked.

Rule-based content management delivers the right content to the right person according to login.  You can set rules to restrict access of certain users to specialized content.